Packaging exploration

Although I've only briefly explored packaging and its colours, I found it really interesting. Knowing the connotations of colours and then seeing how they are employed in packaging has really made me think about the implications of this.

What have I discovered?
-The hidden messages in packaging are often really straightforward (such as green for healthy food) but also have some hidden ideologies (such as the purple of Cadbury's standing for wealth and luxury, which may be them feeling they are more important than the other brands)
-The amount of componant s within packaging and how these can mainly be stripped down to an individual meaning
- How type can become part of the image, as it is the impact and not the specifics which sell products

What do/don't I like?
- Quite like the quality of coloured pencil mixed with normal, as well as use of negative space
- Think I put too much emphasis on the type- that's not what makes this product
- Like the 'study' of the can- could I push this further and study different packaging?

What will I do next?
- Explore set shape but different colours- maybe look at origami/print?
- Keep drawing packaging in new ways
- Go to a supermarket and take photos