Whilst out shopping I saw this display with completely sustainable ingredients
I like how versatile their product is, as the same materials can be used in many different ways to offer consumer choice, whilst still reducing waste
They've clearly laid out the environmental benefits to their product, but have not made this the focus point, which is actually their luxurious feel
They use different but similar colour ways and patterns to differentiate between the different scents and auras, this is similar to the outcomes from my designs
Their colours are also very modern and the use of white alongside these bright hues give a crisp, clean and contemporary feel, which ensures the natural coloured box doesn't fall into the trap of an 'eco-cliché'
From looking inside the product, it shows parity between the packaging and candle, as well as eliminating the use of plastic coverings, which gives a sense of luxury
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