- They focus a great deal on colour and simplicity
- Market themselves as extremely sustainable, even with the cork they use, as this is notoriously bad for the environment- This highlights how the company value look highly, and will find ways to make their vision sustainable, without compromising on design
- Versatile design means they can offer many different uses for their product, without creating more waste
- They market themselves as a luxury and in demand product before revealing their sustainable ethos
- By linking themselves with an attractive company such as Pantone, they add instant accreditation to their line
WHAT NEXT?
- Would really like my work to be driven my the luxury, but always considering sustainability first
- I also want to continue working strongly with colours
- I would like to explore what different ways I can use to promote sustainability throughout my practice
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