I found this company at the start of this year, and I love its ethos and ideologies about what a product should be.
Key quotes:
- "Collections are based on runway trends in New York, London, Paris and Milan. To us, fashion is a combination of the art we see during Fashion Week and what is happening around the world now. It doesn't exist in a bubble. That thoughtfulness both drives our creativity and directs our mission"
- "Above all, we believe that the objects in your life should be beautiful, effortless and loved"
Key ideas:
- Sustainability almost seen as an 'extra' to the form and function, despite it being the core ethos
- Product speaks regardless of packaging, where is the line? Could I develop patterns for the actual product/care label?

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