October Evaluation

Essay Structure

Sketchbook start

FINALLY starting my practical work:

POSITIVES:

- Informative to understand existing forms and colours within packaging

- Useful to look at how colour and form can work together to create different environmental feels

- Most interesting drawing is 'abstract' forms on last spread, shows more than a literal being

NEGATIVES:

- Not very interesting drawings- need a direction

- Simple line drawings are more documentation- need to put my passion and influence into them

- Haven't really been focusing on theories learnt

- Not fun

WHAT NEXT?

- How are these going to help reduce packaging waste??

- Experiment with different media

- Just play and have fun- I want people to be passionate about my project, so I need to be too!

- Try playing with cut paper and shape

Tutorial 3

- Need to start playing with ideas and materials
- All about sustainable practice
- Could it be a combination of outcomes- campaign as well?

BKR Bottles

I found this company at the start of this year, and I love its ethos and ideologies about what a product should be.

Key quotes:

- "Collections are based on runway trends in New York, London, Paris and Milan. To us, fashion is a combination of the art we see during Fashion Week and what is happening around the world now. It doesn't exist in a bubble. That thoughtfulness both drives our creativity and directs our mission"
- "Above all, we believe that the objects in your life should be beautiful, effortless and loved"

Key ideas:

- Sustainability almost seen as an 'extra' to the form and function, despite it being the core ethos
- Product speaks regardless of packaging, where is the line? Could I develop patterns for the actual product/care label?

Tutorial 2

My one to one tutorial with Pete was really useful, as I established a manifesto for my practice in this module, which is to obtain an ethical and sustainable practice, working with a purpose and with colour to create balanced and reduced packaging.

Notes:
-Silent Dawn book
-Monocultures
-Where does the line sit- ethical and sustainable
-Humphery- ‘replacement relationship’
-Aesthetics of recycling- tactile
-Packaging is novelty- industrial revolution
-Examples of people who do what I want to do
-Cardboard technologies

Zero Waste

I stumbled on a video on Facebook about 'Zero Waste Daniel' which led me to his fashion website, and sister 'Package Free' website.

- Interesting to think of innovative ways to reuse waste in a desirable way- sustainability almost by product
- I really want to contact Daniel Silverman about how he founded the company, and what he feels are the most important aspects of his career

- He co-founded the company Package Free, alongside Lauren Singer, from Trash is for Tossers, where they focus on reusable and sustainable products
- Extreme example of how packaging can be cut out, but still present when sustainable and necessary e.g. paper container for stick deodorant

September evaluation

Cop3 First Supervision Session

Key ideas:
- Mass production v recycling
- Re-appropriation and re-cycling
- Colour and sustainability relationship
- Reusable packaging- zero waste

Next Steps:
- Research companies and their sustainability report
- Understand materials- Algae water bottle- needs water to survive, dries and decomposes when empty
- Develop how packaging is needed to satiate demand- no packaging may not be the answer right now
- Look at available materials- what can be reused
- Think about my own sustainable practice
- Research the relationships of colour more
- Look at Ben Shaw's pop bottles- globalisation

Cop Lecture 1

Module- Individual project- focus on personal interests, Supervisors are facilitators

Independently led - Wrapped around my project, based on area of focus *Sustainability, print, colour, interactivity*

Professional level of presentation- Practical and theoretical work: not just what but also why 'why do you want to do this?'

Emphasis on organisation and time management- research and critical evaluation

OUTCOMES:
5x Presentation boards of practical work
5000 word essay, excluding quotes
Max 2000 words on blog

Project led outcome- let practice develop the outcome
knowledge is between facts and opinions- how do they work together?

'Research is formalised curiosity' -Zora Neale Hurston

- Ontology and epistemology - be proactive

**Consider methodology- what am I expecting to find? How will I do it? What resources will I use?**

**Try different methodology techniques - interviews, case studies, workshops, conferences, museums, observation**

-Blog, organisation of processes, research and documentation of development
-What is research doing? Confirming ideas or contradicting them? Analyse sources- what does this mean?
- Be selective, don't gather irrelevant, broad research
- Use methodology to gather data through interpretation and analysis

Tutorial 1
-Clarify question
-Outline chapter structure
-Timeline for practical

Tutorial 2
-Draft of one chapter
-Triangulation and analysis of texts
-Practical development

Tutorial 3
-End of research

Tutorial 4
- Draft and end of discussion about what to write

-Start with bullet points in intro and develop after written essay
**Check slideshow for relevent ILO's and where they appear**
-Focus on visual analysis- How does it relate to other chapters?
-No new information in conclusion
-Images at end referenced- Think about how many- do they work together- how are they relevent?
- Focus on purpose- expand and develop

Initial investigation

Initial presentation outlining thought process at the moment: