Developing CoP- What do you already know?
Technological developments in production and distribution
-Start with definitions?
->Machinery/devices developed from science
Technology available to everyone
-Can scale up easily
-Democratic
Technology is evolutionary not revolutionary
Changes interpretation of information
Helps drive self definition
-you can promote and decide who you are without accolade
Bricolage- creation of products through available media and distributed through new media
zine culture CoP2
Bricolage through social media
As technology grows, what becomes obsolete?
-Screen print obsolete but still used- taken on new meaning
- Online vs. newspaper- which is more trusted? Costs and immediacy
- Different forms of communication have different purposes
- Changed knowledge of relationship with brands
- Products haven't changed but publics relationship with them have
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