Purpose- Why has it been made? And why is this important?
Audience- Who is it for? What decisions have been made for these people?
Context- Where does it appear? What format is it in? And when was it created?
Message- What is it trying to say? Why is this important?
Content- What is visually in the image? How does this support the message? -Composition
This image was created by artist photographer Hank Willis Thomas, with the purpose to persuade and shock the audience, by revealing how individuals are constantly trying to create their own brand by what they wear and buy, but the consequence of this is that people often just label themselves through wearing other peoples brands. In addition, the connotations of this image could be much more sincere, as they echo the branding of an animal, which leads the audience to believe that consumers are nothing more than sheep following the crowd in their 'unique' brands. The audience of this image will most likely be brand loving consumers, as the image is trying to persuade them to think deeper about what their possessions really mean about them, as well as exploring the unrealistic lengths people will go to to make themselves individual, ironically through the permanent fixation of a global brand onto themselves. Furthermore, the composition of the image itself shows a mocking tone, as it could almost be an advert through the dynamic and bold composition which is very athletic looking, which may be to echo how people will buy anything if it has the right look. Overall this image has a very sophisticated and multi layered tone which really reveals how much of an impact consumer brands have on the individual.
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