Practical Proposal

In order to practically explore my essay on the relationship between colour and packaging in regards to packaging, I will look initially at colour palettes and minimal usage of colour to convey themes and messages. I will develop this through traditional print and reusing old textures in order to fully understand the relationship between colours, and help to create a more environmentally friendly body of work. This will lead me onto creating and designing more useful, innovative and responsive solutions to existing packaging through paper manipulation. This will help to develop my discussion of the consumer’s relationship with packaging, through hopefully testing my outcomes on the public to see how their responses match with my aims. I imagine that my project will be heavily influenced by recycling and reusing existing packaging and media to create more ecologically sound solutions, potentially through collage. My work will be strongly informed by Smart, who realises the importance of highlighting the environmental impact of consumer choices of product. It will also explore both Humphrey’s and Packard’s contrasting views about who owns the power of sustainable packaging between the public and the producer. My practical response will gather these aspects into a conclusion of several packaging solutions which are reflective and respectful of the current impact wasteful packaging has on the environment.