Pamela Danziger- Shopping

I can tell that Danziger is going to be a huge influence on my essay, as she clearly highlights some of the key aspects in the relationship between consumers and shopping.

I found this book really interesting, as it was a really in depth analysis of many sides of the consumerism argument.

KEY QUOTES:

‘What is really important to understand about shopping today is that shoppers focus on the total shopping experience’ Danziger p.xiv (intro)

‘Today the shopper wants more- lots more- when he goes shopping’ p.xv (intro)

‘because now it is more important than products that stimulate shoppers to buy’ Danziger p.xvii (intro)

‘An authentic concept- A shop that pops is more than just a store selling stuff. It is conceptually driven and reflects a visionary’s values’ Danziger p.xx (intro)

‘it is about building a lifelong relationship with the customer that transcends the time spent in the store making the purchase. Johnson explains, “We didn’t think about the experience in the store”’ p.xxi (intro)

‘Shoppers’ need is one of the most misunderstood concepts in marketing today, and it is frequently used interchangeably with shoppers’ desire’ p.15

‘All kinds of consumer goods offer the promise of relaxation and stress relief’ Danziger p.21

‘In retailing, I see the brightest future and greatest opportunity for the small retailers where true innovation, passion, and drive for excellence reside. Their key advantage is flexibility’ p.274