Lecture- Graphic Design Core Texts

Noble & Bestley- Visual research: an introduction to...
-Appropriateness of audience and fulfilling brief-responsive?

Crow-Visual Signs
-Semiotics within visual culture

Heller & Vienne- Citizen Designer: Perspectives on...
- Authorship- collection of essays

Mcluhan- Understanding Media: The extensions of...
- Media used to communicate effects of message

Barthes- Image, Music, Text - Death of the Author
- Authorship, collection of essays

Jameson- Postmodernism: On the Cultural logic of...
- Everything reflected to capitalism

Beirut- Looking closer 1,2,3,4 and 5
-Graphic Design Essays

Packard- The Hidden Persuaders
-Old edition, tactics used in advertising

Olins- On Brands
-Works in branding industry, but critical of consumer psychology

Mulvey- Visual Pleasure and Narrative Cinema
- Could link to packaging?