Colour reflections

I asked a group of people what food goods they thought the boxes would contain, and recorded their responses.

Because there were quite a few boxes, I asked a few different people on different boxes, as I thought they would get tired if I asked them about a lot of different colours in one sitting.

- Starbursts 

- Pineapple flavour

- Opal fruits

- Tropical sweets

- Overall, the general themes of tropical and sharp tastes are represented here among all three responses.

- Cheese

- Grapes

- Lozenges

- Jelly Babies

- This was a bit of a weird one, as the responses seemed quite different, but I think I can see where all of the different starting points come from

- Blueberries

- Sour

- Sweets

- Minty

- These were all quite refreshing tastes, which may be because it has similar colours to big toothpaste brands.

- Sour lemon

- Toxic Waste

- Strepsils

- Jelly Beans

- These all seem to be again quite sharp and overpowering flavours, which could also be due to the lack of black line on the design

- Raspberries

- Sherbet

- Refreshers

- Lollypops

- The responses here are all quite reminiscent of fun sweets for young children, as well as acidic, refreshing tastes

- Love hearts

- Candy necklaces

- Strawberry sweets

- Key Lime pie

- These responses are similar to the previous, but due to the introduction of lilac instead of black, the responses seem to be more geared towards girly sweets

- Jelly worms

- Honeycomb chocolate

- Chocolate raisins

- Raisins

- Surprisingly two people mentioned raisins and two chocolate, with the final being a soft sweet, it seems odd that the responses were so similar when the product doesn't contain colours normally associated with those products, but I suppose this shows how different cultures impact on associations

- Smarties

- Skittles

- M&M's

- Minty

- This one is quite unusual as most of the responses reflect small, round shaped sweets, which I think may be down to the 'traditional' colours used which may remind people of 'perfect' round objects like smarties and skittles

- Apricots

- Nuts

- Dried mango

- Passion fruit sorbet

- The responses for this box are quite similar in that they reference foods coloured orange, and tend to have a healthy edge to them

Overall, the responses seemed quite similar to each other, and often referenced things which wasn't just dependent on the natural colour of the food, which shows just how much cultural influences impact on how people respond to colour and begins to reveal what an impact this has on consumers in packaging.