Wednesday, 4 May 2016

Evaluation



Leeds College of Art
BA (Hons) ILLUSTRATION
Level
04
OUIL401 Context of Practice
Credits
20
End of Module Self Evaluation

NAME

Megan Ojari

1.  What skills have you developed through this module and how effectively do you think you have applied them?

This module taught me how to generate work without a final outcome as a goal, which was a new experience to me, but I think it has helped to loosen up my working process and let me be more creative in what I make. I also managed to spend a lot of time in the print room, which helped me to improve my technical screen and lino print techniques, which I know ill be useful next year, as I want to focus more on print. Another skill this module has helped me with is academic research and communicating facts through language, as although I did English Language A-level, I have never had to analyse texts this closely, and found learning how to properly Harvard reference a very valuable skill.

2. What approaches to/methods of research have you developed and how have they informed your practical outcomes?

Because this module has been quite self-directed, I found it even more valuable than ever to look at contemporary artists work, and see how my work would fit alongside theirs in a ‘real world’ context. I also discovered the importance of gaining input from my peers, as through asking for their responses to my work, regarding colour especially, I was able to compile a reflective and accurate evaluation of my colour choices. Also, the mix of academic research and practical work, although being something I found quite difficult, really showed me how important it is to keep in mind context whilst creating work, as after university, this will be how my work will be received. I also learnt the importance of asking peers for help with my practical work, as I found the sharing of skills, such as lino and book binding, meant I was able to confidently and quickly adapt my practice in these areas. I also found the resources of the library invaluable to the production of my essay, as the compilation and analysis of theoretical books ensured I thought deeply about my topic before I started writing.

3. What strengths can you identify in your work and how have/will you capitalise on these?

The biggest strength I feel of my submission, is my more developed practical work, as the boxes/zines help to compile quite a lot of my research into fairly resolved outcomes. I also am really quite pleased with the finish of these outcomes, as I feel they are of quite a high quality. The screen print outcomes are also something I am proud of, as I think the ambitious use of different colours and overlays works to make them a successful set of prints. I also like the lino printing techniques I tired, as I found it a fun and quirky way to quickly produce hand rendered prints, and I feel my final prints from these offers a strong visual response to my task. In this module I also found the structure allowed me to quite freely explore the subject, and come up with inventive solutions, such as repeat pattern packaging and zines, which I had never made before, which I wouldn’t have experimented with if I had had a set outcome to make. I also feel that my broad research for my essay ensured I had a good, strong starting point which I could slowly pare down to the essentials.

4. What weaknesses can you identify in your work and how will you address these in the future?

I fear I lost sight of the content of my essay through this practical project, as I didn’t really look at branding too much, as I had initially wanted to, however, I found this freedom from a context ensured I experimented freely with media and ideas. Next time I will ensure that I stick to the subject matter more though. I also struggled a lot with motivation during the start of this course, as I think the lack of practical tasks, and uncertainty about how much/what to make meant I wasn’t really exploring the subject. But once I understood what was expected of me in this module, I really enjoyed the creation and development of different ideas. However, because of this lack of working at the start it meant I wasn’t able to complete all the work I wanted to near the end, as my time management wasn’t very good. During Context of Practice next year I will make use of timetables, as I have in my previous modules, to ensure I manage my time effectively. I also felt that near the end I kept adding new tasks and outcomes to my workload, which I should have been less ambitious with, as near the end I struggled to finish my essay to the quality I would have liked, as I had had to spend time finisheing off my practical work.

5. Identify five things that you feel will benefit you during next years Context of Practice module?

- More effective time planning from the start and using timetables would ensure I was on top of my workload.
- A more effective understanding of what is expected of me from the start would have helped to ensure that I was confident in the direction of my practical work and explored ideas more thoroughly.
- A stronger link between the theoretical and practical work would have helped, if I had started my practical work alongside my essay production I feel I would have had more relevant and effective outcomes.
- The strong theory of the subject and developing understanding of how my work fits into the context of illustration will help me in the production of work in all of my future modules.
- I feel more deadlines and tutorials of both theory and practical work would have helped me to know where I was heading and given me the chance to discuss any concerns I had.



6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance



x

Punctuality




x
Motivation

x



Commitment


x


Quantity of work produced


x


Quality of work produced


x


Contribution to the group



x

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self-evaluation process speak to a member of staff as soon as possible.


A copy of your end of module self evaluation should be posted to your studio practice blog. This should be the last post before the submission of work and will provide the starting point for the assessment process. Post a copy of your evaluation to your COP blog as evidence of your own on going evaluation.


Notes

Visual Evaluation

Essay

Screen print products

PACKAGING:





What was I intending?
- To explore the impact of colour on people with reference to packaging, and see how colour alone can alter perceptions

What worked?
- The responses to what people thought about what the boxes could contain showed that the application of colour really does effect mentalities in this way, which I was really pleased to find out.
- The simple nature of them is quite inviting, and I think this may have a factor in what people thought of them, as they recognised aspects, meaning they were already trying to draw conclusions about what they could contain
- I really like the links between the inks used and the base colour, I think this brings to attention the importance of colours
- I think the finish of the packaging is of quite a good quality, and I am really pleased with how uniform they are, meaning responses are based solely on the colour

What would I change?
- I was quite rushed during the printing, so it is a little messy, I would have liked to have got crisper prints
- I would have liked to explore more ways of constructing packaging, and how this would show off the design
- I wish I had developed the design a little more, as the placement of some fruit is a bit off, and the shape of some of the fruit could have been made a bit more natural, such as the straight lines of the apple

What have I learnt?
- To not overload myself with work, so that what I do make is of a higher quality- QUALITY OVER QUANTITY
- Always allow time to tweak final designs and ensure I am happy with them before I commit them to print
- Document the processes and pitfalls as they happen, as the small annoyances, such as the printer not working, or needing to re-strip my screen all played a big part in this project, but I didn't evaluate these enough

ZINES
Zine 1 folded to show selection
Zine 1 saddle stitch detail
Zine 1
Zine 2 showing folding and binding technique
Zine 2 cover
Zine 2 edge detail
Zine 2 spine detail

What was I intending?
- To use the leftover prints to make a different, versatile product which lets the audience explore what colour means for themselves

What worked?
- The unusual binding I used on the second zine worked really eel, I asked my flatmate for help on this and I am happy with the quality of the spine
- I also like the stitching of the first zine, as I think it completes the hand made quality of the zine
-I like how the prints work when they are stacked close together, as a comparison is easily drawn

What would I change?
- Try and get the folds neater- maybe invest in a good quality bone folder?
- Try to even up the stitching on zine one to make it more polished
- Investigate more binding techniques and experiment with them on roughs first

What have I learnt?
- Binding techniques and how they impact the feel of a product
- The importance of selection and ordering when compiling a book
- How to re-appropriate images into a new function

Colour reflections

I asked a group of people what food goods they thought the boxes would contain, and recorded their responses.

Because there were quite a few boxes, I asked a few different people on different boxes, as I thought they would get tired if I asked them about a lot of different colours in one sitting.


- Starbursts 
- Pineapple flavour
- Opal fruits
- Tropical sweets

- Overall, the general themes of tropical and sharp tastes are represented here among all three responses.


- Cheese
- Grapes
- Lozenges
- Jelly Babies

- This was a bit of a weird one, as the responses seemed quite different, but I think I can see where all of the different starting points come from


- Blueberries
- Sour
- Sweets
- Minty

- These were all quite refreshing tastes, which may be because it has similar colours to big toothpaste brands.


- Sour lemon
- Toxic Waste
- Strepsils
- Jelly Beans

- These all seem to be again quite sharp and overpowering flavours, which could also be due to the lack of black line on the design


- Raspberries
- Sherbet
- Refreshers
- Lollypops

- The responses here are all quite reminiscent of fun sweets for young children, as well as acidic, refreshing tastes


- Love hearts
- Candy necklaces
- Strawberry sweets
- Key Lime pie

- These responses are similar to the previous, but due to the introduction of lilac instead of black, the responses seem to be more geared towards girly sweets


- Jelly worms
- Honeycomb chocolate
- Chocolate raisins
- Raisins

- Surprisingly two people mentioned raisins and two chocolate, with the final being a soft sweet, it seems odd that the responses were so similar when the product doesn't contain colours normally associated with those products, but I suppose this shows how different cultures impact on associations


- Smarties
- Skittles
- M&M's
- Minty

- This one is quite unusual as most of the responses reflect small, round shaped sweets, which I think may be down to the 'traditional' colours used which may remind people of 'perfect' round objects like smarties and skittles


- Apricots
- Nuts
- Dried mango
- Passion fruit sorbet

- The responses for this box are quite similar in that they reference foods coloured orange, and tend to have a healthy edge to them

Overall, the responses seemed quite similar to each other, and often referenced things which wasn't just dependent on the natural colour of the food, which shows just how much cultural influences impact on how people respond to colour and begins to reveal what an impact this has on consumers in packaging.

Tuesday, 3 May 2016

Developing outcomes

Why?
- All along, I wanted my outcomes to have a purpose, in particular to mirror packaging, and so I wanted to create some packaging using simple origami folds on my prints
- I would like to see what kind of impact these had on people- what will they think is in the boxes?
- Will the secondary colour change anything? -plain colour for base

How did it work?
- Folding was a simple and quick process, using my modified version of the chart below, involving some small cuts to give a more polished feel
- Should have planned time better- I could have conducted a structured questionnaire to find out the impact of these colours
- I could have looked into other designs- would the shape of the packaging influence people too?

What have I learnt?
- PLAN TIME BETTER- even just a day earlier would have ensured I had my prints done by the bank holiday
- Drafting more would have been helpful to establish a few, good 3D designs


From 'Structural Package Designs' by The Pepin Press:

Really like the idea of box with lid 
Too complicated!
Too wasteful of the prints- a lot is cut away here



Printing

 What was I trying to achieve?
- Create a wide range of colour palettes and 'stages of completeness' using my already prepared screens
- Wanted to see how the tone of the same print could change solely through a change in colour
- Also want to see if people can still recognise the images even when they are deconstructed so severely- Is colour that important?
- Wanted to create versatile prints which could have many, ambiguous applications

How did it go?
- I ended up using 7 different colours, and printing 9 times in order to get combinations I was happy with
- Didn't have enough time or paper to explore colour ways as thoroughly as I would have liked- could have planned earlier in order to ensure I had the whole day to work on it
- Found the process really quick, as I taped off the sections I wasn't using, then swapped without washing the screen, meaning I only had to wash it when I wanted to use a different colour on a specific quarter- this meant I only had to wash the screen twice rather than 9 times!
- Think some of the prints are a bit too bright and contrasting, but then I suppose I wanted to see how many different themes I could get from them

What am I going to do tomorrow?
- Finish binding of zine and creating boxes
- Maybe try reprinting with the lino
- Finish off essay tweaks
- GO TO AMBASSADOR TRAINING 12-4!!


Halfway through printing
Binding first zine halfway through

Selection of some print outcomes







Evaluation
- Quite like the effect of the single prints- give an abstract view of my subject
- Don't think the red ink works very well, I think it fights the other colours too much for attention
- Was surprised by how well on a whole the colours work together, as I hadn't thought much about cohesion, but they seemed to mix well, think it might be the use of 'raw colours' CMYK in most of them to tie them together
- If I were to repeat this process, I would plan out and mix the specific colours beforehand


Lino experiments

Why?
- I had some spare time whilst my screen was drying, and I haven't really used lino this year, so I thought I would create some more print based images looking as simple shapes and colours, again thinking about how far removed from the original colour an image could be whilst still being recognisable
- I love lino printing

What did I do?
- I asked my friend Marnie for help, as she used lino quite a lot in her last project, and she advised me to cut around them like normal then use a scalpel to separate the individual vegetables, which would save me the time of cutting away all of the excess lino in between
- I then inked up and used the individual pieces to reconstruct my image on the press in the print room using the specialist inks and rollers they had

What did I like/find hard?
- The individual pieces meant I was able the change the layout and work effectively with different colours, however it did make the inking up process a lot longer
- Really like the overall texture and style, think they have a unique, hand made feel to them
- Think the colours I chose were too close to real colours, I had to choose quickly as I didn't have much time, but if I were to do it again I would plan my time better so that I had more than half an hour to print in!
- First time I had used the lino press and I really enjoyed it, and found it quick, although I had to ask one of the technicians, Mike, for an induction, again I should have planned in advance, as I was lucky that he was there to help me

What now?
- If I have time tomorrow I would like to print again with different, more appropriate, colours
- Could I turn the prints into anything? What is their purpose??
- I feel a little lost in direction with this project, as although I'm enjoying it and creating work I like, I think the lack of a 'final outcome' has made me unsure of what to work towards


Initial sketches 
Initial sketches
Midway through cutting
Strongest print 
Playing around slightly with layout